The Westshore Whalers are a bantam lacrosse team based in Langford, B.C.
BRANDING / MARKETING / JERSEY DESIGN / APPAREL
Sports | Apparel
The aspect of naming the team “Whalers” presented an interesting design problem – it is connected to commercial whaling which is an antiquated practice. This required a solution. Changing the name was non-negotiable. I had the pleasure of brainstorming with the team’s GM, Dave Finnigan, to come to a viable solution.
I believe strongly in cultural responsibility and this is what cultural responsibility in sports design looks like. As this team is located on Coast Salish Territory, I incorporated their mythology into the design, paying both tribute and respect to their culture, land and team. We created an Identity that the team was proud to wear.